cynopsis digital reported yesterday that espn360.com had reached an agreement with IMG Sports Media to stream australia's hyundai a-league - 84 regular-season matches and up to six playoff matches, including the "grand final."
now, i know you all are thinking the same thing i did when i first read this: what the hell is the hyundai a-league? and how the hell did a crappy car company like hyundai manage to gather enough cash to sponsor something?
well, if the word "matches" wasn't a good enough hint, the a-league is australia's premier league - soccer, to most of you reading, or football, to the real sports fans out there. i can't say that i've heard of too many of the "star players" that ball under the hyundai logo, but this league is apparently up and coming according to wikipedia, with the 2008-09 season to feature a seven-team youth league and an eight-team women's league (very creatively named the w-league).
here's hoping this experiment goes a little bit better than the wusa. or the wnba, for that matter.
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